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WORDPRESS WEBSITES

WordPress (WordPress.org) is a free and open-source content management system (CMS) based on PHP & MySQL. Features include a plugin architecture and a template system. It is most associated with blogging but supports other types of web content including more traditional mailing lists and forums, media galleries, and online stores. Used by more than 60 million websites, including 30.6% of the top 10 million websites as of April 2018, WordPress is the most popular website management system in use. WordPress has also been used for other application domains such as pervasive display systems (PDS).

WordPress was released on May 27, 2003, by its founders, Matt Mullenweg and Mike Little, as a fork of b2/cafelog. The software is released under the GPLv2 (or later) license.

To function, WordPress has to be installed on a web server, either part of an Internet hosting service like WordPress.com or a computer running the software package WordPress.org in order to serve as a network host in its own right. A local computer may be used for single-user testing and learning purposes.

MOBILE FRIENDLY

Traditionally, the World Wide Web has been accessed via fixed-line services on laptops and desktop computers. However, the web is now more accessible by portable and wireless devices. An early 2010 ITU (International Telecommunication Union) report said that with current growth rates, web access by people on the go – via laptops and smart mobile devices – is likely to exceed web access from desktop computers within the next five years. In January 2014, mobile internet use exceeded desktop use in the United States. The shift to mobile web access has accelerated since 2007 with the rise of larger multitouch smartphones, and since 2010 with the rise of multitouch tablet computers. Both platforms provide better Internet access, screens, and mobile browsers, or application-based user web experiences, than previous generations of mobile devices. Web designers may work separately on such pages, or pages may be automatically converted, as in Mobile Wikipedia. Faster speeds, smaller, feature-rich devices, and a multitude of applications continue to drive explosive growth for mobile internet traffic. The 2017 Virtual Network Index (VNI) report produced by Cisco Systems forecasts that by 2021, there will be 5.5 billion global mobile users (up from 4.9 billion in 2016). Additionally, the same 2017 VNI report forecasts that average access speeds will increase by roughly 3 times from 6.8 Mbit/s to 20 Mbit/s in that same time span with video comprising the bulk of the traffic (78%).

WEBSITE ANALYTICS

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.

ONLINE MARKETING

Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Consumers view online advertising as an unwanted distraction with few benefits and have increasingly turned to ad blocking for a variety of reasons. When software is used to do the purchasing, it is known as programmatic advertising.It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher’s content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser.In 2016, Internet advertising revenues in the United States surpassed those of cable television and broadcast television. In 2017, Internet advertising revenues in the United States totaled $83.0 billion, a 14% increase over the $72.50 billion in revenues in 2016.

SEO OPTIMIZATION


Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers. SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.As an Internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, adding content, doing HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search. In 2015, it was reported that Google is developing and promoting mobile search as a key feature within future products. In response, many brands are beginning to take a different approach to their Internet marketing strategies.

WEBSITE SECURITY

Computer security, cyber security, or information technology security (IT security) is the protection of computer systems from theft or damage to their hardware, software or electronic data, as well as from disruption or misdirection of the services they provide.The field is growing in importance due to increasing reliance on computer systems, the Internet and wireless networks such as Bluetooth and Wi-Fi, and due to the growth of “smart” devices, including smartphones, televisions and the various tiny devices that constitute the Internet of things. Due to its complexity, both in terms of politics and technology, it is also one of the major challenges of the contemporary world. Most popular security we do: 

  • Website Firewall
  • DDOS Defence
  • Loginizer Security
  • Brute Force Security
  • Database Security
  • Filesystem Security
  • SPAM Prevention
  • Malware Detection
  • User Security
  • Daily scans and reports
  • IP Filtering and more
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